Case Study · Restaurant Social Media · Toronto
Pizza Nova: 12 Months of Social Media Content
The Challenge
Pizza Nova — a Canadian pizza chain established in 1963 — needed a full year of social media content that felt as fresh as its product: consistent enough to build community, crafted enough to stand out in the most crowded food feeds in Canada.
The Approach
One creative, end to end: content strategy, design, and video production across Instagram, Facebook, LinkedIn, and Twitter. High-production videos marked product launches and milestones; special initiatives — an Instagram AR filter, four product launch campaigns, and the Pizza Nova jingle distributed to Spotify and Apple Music — kept the brand part of the cultural conversation.
The Results
48,806 followers across platforms, 19 million impressions, and 125,896 engagements over 12 months — with Instagram followers up 125%, impressions up 110%, and engagements up 225% year over year.
Pizza NovaBy the numbers
A year of consistent, high-craft social content, measured in reach, engagement, and community growth.
Special Initiatives
Beyond regular content, key initiatives included an Instagram Augmented Reality Filter, 4x Product Launch Campaigns, and Jingle Music Spotify Distribution.
Design Work
Still ads, email marketing, display ads, and collateral: the craft behind the numbers.
Want Results Like These?
Whether you run a restaurant, a food brand, or a growing product business — the same end-to-end approach applies: strategy, design, and video from one senior creative.